EX-99.1 2 exhibit991-pressreleaseq42.htm EX-99.1 Document

Exhibit 99.1
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FOR IMMEDIATE RELEASE

Comscore Reports Fourth Quarter and Full Year 2024 Results
RESTON, Va., March 04, 2025 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the fourth quarter and full year ended December 31, 2024.
FY 2024 Financial Highlights
•Revenue for 2024 was $356.0 million compared to $371.3 million in 2023
•Net loss of $60.2 million compared to $79.4 million in 2023, resulting primarily from non-cash goodwill impairment charges of $63.0 million and $78.2 million, respectively
•Adjusted EBITDA1 of $42.4 million compared to $44.0 million in 2023
•FX adjusted EBITDA of $40.9 million compared to $46.9 million in 2023
•Cash, cash equivalents and restricted cash of $33.5 million versus $22.9 million as of December 31, 2023
Q4 2024 Financial Highlights
•Revenue for the fourth quarter was $94.9 million compared to $95.1 million in Q4 2023
•Net income of $3.1 million compared to net loss of $28.4 million in Q4 2023, resulting primarily from a non-cash goodwill impairment charge of $34.1 million in Q4 2023
•Adjusted EBITDA of $17.2 million compared to $16.4 million in Q4 2023
•FX adjusted EBITDA of $14.2 million compared to $18.7 million in Q4 2023
2025 Financial Outlook
•Full year revenue expected to be between $360 million and $370 million
•Adjusted EBITDA margin expected to be between 12% and 15% for the year
"We made solid progress in Q4 to establish Comscore as a leading source for cross-platform planning and measurement," said Jon Carpenter, CEO. "Our cross-platform audience solution, Proximic, continued to accelerate, and our cross-platform measurement products also scaled nicely within programmatic advertising environments as we came down the stretch in 2024. We believe this progress and the leadership additions we've made in recent months position us well for growth in 2025."
Fourth Quarter Summary Results
Revenue in the fourth quarter was $94.9 million, down 0.2% from $95.1 million in Q4 2023. Content & Ad Measurement revenue increased 1.0% compared to the prior-year quarter, driven by an increase in our cross-platform revenue, which grew 21.7% over Q4 2023. This growth was partially offset by lower revenue from our syndicated audience offerings, primarily related to our national TV and syndicated digital products. Research & Insight Solutions revenue declined 6.5% from Q4 2023, primarily due to lower deliveries of certain custom digital products.
Our core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $90.3 million for the quarter, up 7.6% compared to $83.9 million in Q4 2023, primarily due to higher employee compensation and data licensing costs.
Net income for the quarter was $3.1 million, compared to net loss of $28.4 million in Q4 2023, resulting in net income (loss) margins of 3.3% and (29.9)% of revenue, respectively. Included in net loss for Q4 2023 was a non-cash impairment charge
1 Adjusted EBITDA, adjusted EBITDA margin and FX Adjusted EBITDA are non-GAAP measures defined in the "Fourth Quarter Summary Results" section and are reconciled to net income (loss) and net income (loss) margin in the addendum of this release. As described in the "2025 Outlook" section, we are unable to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin on a forward-looking basis because we cannot predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense and any unusual items without reasonable effort.


of $34.1 million related to goodwill. After accounting for dividends on our convertible preferred stock, loss per share attributable to common shares in Q4 2024 was $(0.27), compared to loss per share of $(6.69) in Q4 2023.
Non-GAAP adjusted EBITDA for the quarter was $17.2 million, compared to $16.4 million in Q4 2023, resulting in adjusted EBITDA margins of 18.1% and 17.3%, respectively. Excluding the impact of foreign currency transactions, FX adjusted EBITDA for the quarter was $14.2 million, compared to $18.7 million in Q4 2023. Adjusted EBITDA and adjusted EBITDA margin exclude depreciation and amortization, net interest expense, income taxes, impairment of goodwill, stock-based compensation expense, transformation costs, impairment of right-of-use and long-lived assets, restructuring costs, change in fair value of contingent consideration liability and other items as presented in the accompanying tables. FX adjusted EBITDA excludes these items as well as gain/loss from foreign currency transactions.
Full-Year Summary Results
Revenue for 2024 was $356.0 million, down 4.1% compared to $371.3 million in 2023. Content & Ad Measurement revenue declined 2.8% compared to 2023, driven by lower revenue from our syndicated audience offerings (primarily related to national TV and syndicated digital products), partially offset by an increase in our cross-platform revenue, which grew 19.7% over 2023. Research & Insight Solutions revenue declined 10.6% from 2023, primarily due to lower deliveries of certain custom digital products.
Our core operating expenses, which include cost of revenues, sales and marketing, research and development and general and administrative expenses, were $347.1 million, down 1.9% compared to $353.8 million in 2023, primarily driven by a decline in employee compensation and lower cloud computing costs, partially offset by higher data licensing costs.
Net loss for the year was $60.2 million, compared to $79.4 million in 2023, resulting in net loss margins of (16.9)% and (21.4)% of revenue, respectively. Included in net loss for 2024 and 2023 were non-cash impairment charges of $63.0 million and $78.2 million, respectively, related to goodwill. After accounting for dividends on our convertible preferred stock, loss per share attributable to common shares in 2024 was $(15.53), compared to loss per share of $(19.88) in 2023.
Non-GAAP adjusted EBITDA for the year was $42.4 million compared to $44.0 million in 2023, resulting in adjusted EBITDA margins of 11.9% for both years. Excluding the impact of foreign currency transactions, FX adjusted EBITDA for 2024 was $40.9 million, compared to $46.9 million in 2023.
Balance Sheet and Liquidity
As of December 31, 2024, cash, cash equivalents and restricted cash totaled $33.5 million.
On December 31, 2024, we entered into a senior secured financing agreement with Blue Torch Finance LLC. The Blue Torch facility provides a borrowing capacity of $60.0 million, consisting of a $45.0 million term loan that was fully funded at closing and a $15.0 million revolving credit facility that was unfunded at closing. We used initial proceeds from the term loan to resolve our aged accounts payable, cash collateralize our outstanding letter of credit, pay transaction fees and expenses, and strengthen our cash position in order to invest in future growth.
Prior to entering the new facility, we repaid the outstanding principal balance under our prior credit agreement with Bank of America, N.A. On December 31, 2024, we terminated the Bank of America facility and (as described above) used a portion of proceeds from the Blue Torch term loan to cash collateralize our outstanding letters of credit with Bank of America.
Finally, on December 31, 2024, we entered into an amendment to our Data License Agreement with Charter Communications Operating, LLC. The amendment provides us with an estimated minimum $35 million reduction in cash license fees over the remaining term of the Data License Agreement, in addition to the previously disclosed $7 million in license fee credits provided by Charter for prior periods. The amendment was conditioned upon our payment of arrears due to Charter under the Data License Agreement, which we paid in full on December 31, 2024.
2025 Outlook
Based on current trends and expectations, we believe 2025 revenue will be between $360 million and $370 million, driven primarily by growth in Content & Ad Measurement revenue from our local TV offering and our cross-platform products. We expect our adjusted EBITDA margin for 2025 to be between 12% and 15% as we continue to invest in areas of the business that we believe have the greatest opportunity to drive revenue growth or operational efficiencies. We anticipate that our national TV and syndicated digital revenue will continue to be challenged, and that demand for custom digital products will continue to be unpredictable due to the macroeconomic environment. We expect revenue in the first quarter of 2025 to be


roughly flat compared to Q1 2024, with a return to growth in subsequent quarters as demand for our cross-platform products continues to rise.
We do not provide GAAP net income (loss) or net income (loss) margin on a forward-looking basis because we are unable to predict with reasonable certainty our future stock-based compensation expense, fair value adjustments, variable interest expense, litigation and restructuring expense and any unusual gains or losses without unreasonable effort. These items are uncertain, depend on various factors, and could be material to results computed in accordance with GAAP. For this reason, we are unable without unreasonable effort to provide a reconciliation of adjusted EBITDA or adjusted EBITDA margin to the most directly comparable GAAP measure, GAAP net income (loss) and net income (loss) margin, on a forward-looking basis.
Conference Call Information for Today, Tuesday, March 4, 2025 at 5:00 p.m. ET
Management will host a conference call to discuss the results on Tuesday, March 4, 2025, at 5:00 p.m. ET. The live audio webcast along with supplemental information will be accessible at ir.comscore.com/events-presentations. Participants can obtain dial-in information by registering for the call at the same web address and are advised to register in advance of the call to avoid delays. Following the conference call, a replay will be available via webcast at ir.comscore.com/events-presentations.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal and state securities laws, including, without limitation, our expectations, forecasts, plans and opinions regarding expected revenue and adjusted EBITDA margin for 2025, a return to growth in 2025, revenue drivers, future investments in growth and operational efficiencies, demand for our products, and economic and industry trends. These statements involve risks and uncertainties that could cause actual events to differ materially from expectations, including, but not limited to, changes in our business and customer, partner and vendor relationships; external market conditions and competition; continued changes or declines in ad spending or other macroeconomic factors; evolving privacy and regulatory standards; product adoption rates; and our ability to achieve our expected strategic, financial and operational plans. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).
Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Use of Non-GAAP Financial Measures
To provide investors with additional information regarding our financial results, we are disclosing in this press release adjusted EBITDA, adjusted EBITDA margin and FX adjusted EBITDA, which are non-GAAP financial measures used by our management to understand and evaluate our core operating performance and trends. We believe that these non-GAAP financial measures provide useful information to investors and others in understanding and evaluating our operating results, as they permit our investors to view our core business performance using the same metrics that management uses to evaluate our performance. Nevertheless, our use of these non-GAAP financial measures has limitations as an analytical tool, and investors should not consider these measures in isolation or as a substitute for analysis of our results as reported under GAAP. Instead, you should consider these measures alongside GAAP-based financial performance measures, net income (loss), net income (loss) margin, various cash flow metrics, and our other GAAP financial results. Set forth below are reconciliations of these non-GAAP financial measures to their most directly comparable GAAP financial measures, net income (loss) and net income (loss) margin. These reconciliations should be carefully evaluated.


Media
Marie Scoutas
Comscore, Inc.
press@comscore.com

Investors
John Tinker
Comscore, Inc.
212-203-2129
jtinker@comscore.com


COMSCORE, INC.
CONSOLIDATED BALANCE SHEETS
(In thousands, except share and per share data)
As of December 31,
 20242023
Assets
Current assets:
Cash and cash equivalents$29,937 $22,750 
Restricted cash3,531 186 
Accounts receivable, net of allowances of $462 and $614, respectively
64,266 63,826 
Prepaid expenses and other current assets10,323 11,228 
Total current assets108,057 97,990 
Property and equipment, net47,116 41,574 
Operating right-of-use assets13,173 18,628 
Deferred tax assets 2,624 2,588 
Intangible assets, net 5,058 8,115 
Goodwill 246,010 310,360 
Other non-current assets8,209 12,040 
Total assets$430,247 $491,295 
Liabilities, Convertible Redeemable Preferred Stock and Stockholders' Equity (Deficit)
Current liabilities:
Accounts payable$16,471 $30,551 
Accrued expenses35,013 34,422 
Contract liabilities45,464 48,912 
Revolving line of credit— 16,000 
Accrued dividends8,962 24,132 
Customer advances 9,566 11,076 
Current operating lease liabilities8,598 7,982 
Other current liabilities7,230 9,486 
Total current liabilities131,304 182,561 
Secured term loan40,718 — 
Non-current operating lease liabilities14,805 23,003 
Non-current portion of accrued data costs33,551 32,833 
Deferred tax liabilities891 1,321 
Other non-current liabilities9,771 7,589 
Total liabilities231,040 247,307 
Commitments and contingencies
Convertible redeemable preferred stock, $0.001 par value; 100,000,000 shares authorized as of December 31, 2024 and December 31, 2023; 95,784,903 shares and 82,527,609 shares issued and outstanding as of December 31, 2024 and December 31, 2023, respectively; aggregate liquidation preference of $245,732 as of December 31, 2024 and $228,132 as of December 31, 2023
207,470 187,885 
Stockholders' equity (deficit):
Preferred stock, $0.001 par value; 5,000,000 shares authorized as of December 31, 2024 and December 31, 2023; no shares issued or outstanding as of December 31, 2024 or 2023
— — 
Common stock, $0.001 par value; 13,750,000 shares authorized as of December 31, 2024 and 2023; 5,228,814 shares issued and 4,890,575 shares outstanding as of December 31, 2024, and 5,093,380 shares issued and 4,755,141 shares outstanding as of December 31, 2023
5 5 
Additional paid-in capital1,714,052 1,696,612 
Accumulated other comprehensive loss(18,068)(14,110)
Accumulated deficit(1,474,268)(1,396,420)
Treasury stock, at cost, 338,239 shares as of December 31, 2024 and 2023
(229,984)(229,984)
Total stockholders' equity (deficit)(8,263)56,103 
Total liabilities, convertible redeemable preferred stock and stockholders' equity (deficit)$430,247 $491,295 
    


COMSCORE, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(In thousands, except share and per share data)
Years Ended December 31,
202420232022
Revenues$356,047 $371,343 $376,423 
Cost of revenues (1) (2)
208,708 205,580 205,294 
Selling and marketing (1) (2)
57,622 63,322 68,453 
Research and development (1) (2)
33,066 33,701 36,987 
General and administrative (1) (2)
47,679 51,192 61,200 
Amortization of intangible assets 3,057 5,213 27,096 
Impairment of goodwill63,000 78,200 46,300 
Impairment of right-of-use and long-lived assets1,397 1,502 156 
Restructuring1,027 6,234 5,810 
Total expenses from operations415,556 444,944 451,296 
Loss from operations(59,509)(73,601)(74,873)
Interest expense, net(1,883)(1,445)(915)
Other income, net651 42 9,785 
Gain (loss) from foreign currency transactions1,417 (2,824)1,166 
Loss before income taxes(59,324)(77,828)(64,837)
Income tax provision(924)(1,533)(1,724)
Net loss$(60,248)$(79,361)$(66,561)
Net loss available to common stockholders
Net loss(60,248)(79,361)(66,561)
Convertible redeemable preferred stock dividends(17,600)(16,270)(15,513)
Total net loss available to common stockholders$(77,848)$(95,631)$(82,074)
Net loss per common share (3):
Basic and diluted$(15.53)$(19.88)$(17.71)
Weighted-average number of shares used in per share calculation - Common Stock (3):
Basic and diluted5,014,049 4,811,233 4,634,178 
Comprehensive loss:
Net loss$(60,248)$(79,361)$(66,561)
Other comprehensive loss:
Foreign currency cumulative translation adjustment(3,958)1,830 (3,842)
Total comprehensive loss$(64,206)$(77,531)$(70,403)
(1) Excludes amortization of intangible assets, which is presented separately in the Consolidated Statements of Operations and Comprehensive Loss.
(2) Stock-based compensation expense is included in the line items above as follows:
Years Ended December 31,
202420232022
Cost of revenues$221 $533 $1,144 
Selling and marketing126 380 1,021 
Research and development161 411 827 
General and administrative2,683 3,211 5,186 
Total stock-based compensation expense$3,191 $4,535 $8,178 

(3) Adjusted retroactively for a 1-for-20 reverse split of our common stock effected on December 20, 2023.


COMSCORE, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
Years Ended December 31,
202420232022
Operating activities:
Net loss$(60,248)$(79,361)$(66,561)
Adjustments to reconcile net loss to net cash provided by operating activities:
Impairment of goodwill63,000 78,200 46,300 
Depreciation22,087 19,778 16,828 
Non-cash operating lease expense5,240 5,456 6,060 
Amortization expense of finance leases3,651 1,929 2,364 
Stock-based compensation expense3,191 4,535 8,178 
Amortization of intangible assets 3,057 5,213 27,096 
Impairment of right-of-use and long-lived assets1,397 1,502 156 
Change in fair value of warrant liability(669)(49)(9,802)
Deferred tax provision(841)(35)(475)
Other 2,008 2,297 4,468 
Changes in operating assets and liabilities:
Accounts receivable(1,649)4,781 2,596 
Prepaid expenses and other assets1,987 2,185 (805)
Accounts payable, accrued expenses, and other liabilities(10,570)(4,121)7,396 
Contract liability and customer advances(4,739)(5,517)(1,587)
Operating lease liabilities(8,798)(7,867)(7,275)
Net cash provided by operating activities18,104 28,926 34,937 
Investing activities:
Capitalized internal-use software costs(23,249)(22,206)(16,685)
Purchases of property and equipment(813)(1,580)(1,137)
Net cash used in investing activities(24,062)(23,786)(17,822)
Financing activities:
Proceeds from secured term loan45,000 — — 
Proceeds from insurance financing2,118 — — 
Payments for dividends on convertible redeemable preferred stock— — (15,512)
Principal payments on insurance financing(2,122)— — 
Principal payments on finance leases(2,852)(2,066)(2,519)
Contingent consideration payment at initial value(3,704)(1,037)— 
Payments of debt issuance costs(4,551)— — 
Payments of line of credit(16,000)— — 
Other(266)(291)(101)
Net cash provided by (used in) financing activities17,623 (3,394)(18,132)
Effect of exchange rate changes on cash, cash equivalents and restricted cash(1,133)748 (820)
Net increase (decrease) in cash, cash equivalents and restricted cash10,532 2,494 (1,837)
Cash, cash equivalents and restricted cash at beginning of period22,936 20,442 22,279 
Cash, cash equivalents and restricted cash at end of period$33,468 $22,936 $20,442 
As of December 31,
202420232022
Cash and cash equivalents$29,937 $22,750 $20,044 
Restricted cash3,531 186 398 
Total cash, cash equivalents and restricted cash$33,468 $22,936 $20,442 


Reconciliation of Non-GAAP Financial Measures
The following table presents a reconciliation of GAAP net loss and net loss margin to non-GAAP adjusted EBITDA, adjusted EBITDA margin and non-GAAP FX adjusted EBITDA for each of the periods identified:
Years Ended December 31,
202420232022
(In thousands)(Unaudited)(Unaudited)(Unaudited)
GAAP net loss
$(60,248)$(79,361)$(66,561)
Depreciation22,087 19,778 16,828 
Amortization expense of finance leases3,651 1,929 2,364 
Amortization of intangible assets3,057 5,213 27,096 
Interest expense, net1,883 1,445 915 
Income tax provision924 1,533 1,724 
EBITDA(28,646)(49,463)(17,634)
Adjustments:
Impairment of goodwill63,000 78,200 46,300 
Stock-based compensation expense3,191 4,535 8,178 
Transformation costs (1)
1,547 1,283 460 
Amortization of cloud-computing implementation costs1,420 1,439 1,435 
Impairment of right-of-use and long-lived assets1,397 1,502 156 
Restructuring1,027 6,234 5,810 
Change in fair value of contingent consideration liability89 350 2,558 
Loss on asset disposition6 — 7 
Other income, net (2)
(669)(49)(9,802)
Non-GAAP adjusted EBITDA $42,362 $44,031 $37,468 
Net loss margin (3)
(16.9)%(21.4)%(17.7)%
Non-GAAP adjusted EBITDA margin (4)
11.9 %11.9 %10.0 %
Adjustments:
(Gain) Loss from foreign currency transactions(1,417)2,824 (1,166)
Non-GAAP FX adjusted EBITDA$40,945 $46,855 $36,302 
(1) Transformation costs represent: (1) expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the company, generally relating to third-party professional fees and non-capitalizable technology costs tied directly to the identified projects and (2) severance costs associated with the reorganization of our teams in connection with the identified projects. We added transformation costs as an adjustment in 2023 for greater transparency around these costs and have applied the adjustment to prior periods for comparison.
(2) Adjustments to other income, net reflect non-cash changes in the fair value of warrants liability included in other income, net on our Consolidated Statements of Operations and Comprehensive Loss.
(3) Net loss margin is calculated by dividing net loss by revenues reported on our Consolidated Statements of Operations and Comprehensive Loss for the applicable period.
(4) Non-GAAP Adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on our Consolidated Statements of Operations and Comprehensive Loss for the applicable period.



COMSCORE, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Unaudited)
(In thousands, except share and per share data)
Three Months Ended December 31,
20242023
Revenues$94,936 $95,101 
Cost of revenues (1) (2)
54,683 50,220 
Selling and marketing (1) (2)
14,931 14,338 
Research and development (1) (2)
8,654 7,909 
General and administrative (1) (2)
12,016 11,416 
Amortization of intangible assets 692 801 
Restructuring
59 779 
Impairment of goodwill— 34,100 
Total expenses from operations91,035 119,563 
Income (loss) from operations3,901 (24,462)
Interest expense, net(443)(304)
Other expense, net— (383)
Gain (loss) from foreign currency transactions2,925 (2,280)
Income (loss) before income taxes6,383 (27,429)
Income tax provision(3,239)(970)
Net income (loss)$3,144 $(28,399)
Net loss available to common stockholders:
Net income (loss)3,144 (28,399)
Convertible redeemable preferred stock dividends(4,538)(4,287)
Total net loss available to common stockholders$(1,394)$(32,686)
Net loss per common share:
Basic and diluted$(0.27)$(6.69)
Weighted-average number of shares used in per share calculation - Common Stock:
Basic and diluted5,096,459 4,888,089 
Comprehensive loss:
Net income (loss)$3,144 $(28,399)
Other comprehensive loss:
Foreign currency cumulative translation adjustment(4,786)2,699 
Total comprehensive loss$(1,642)$(25,700)
(1) Excludes amortization of intangible assets, which is presented separately in the Consolidated Statements of Operations and Comprehensive Loss.
(2) Stock-based compensation expense is included in the line items above as follows:
Three Months Ended December 31,
20242023
Cost of revenues$103 $98 
Selling and marketing55 (31)
Research and development69 78 
General and administrative697 571 
Total stock-based compensation expense$924 $716 



Reconciliation of Non-GAAP Financial Measures
The following table presents a reconciliation of GAAP net income (loss) and net income (loss) margin to non-GAAP adjusted EBITDA, adjusted EBITDA margin and non-GAAP FX adjusted EBITDA for each of the periods identified:
Three Months Ended December 31,
20242023
(In thousands)(Unaudited)(Unaudited)
GAAP net income (loss)
$3,144 $(28,399)
Depreciation5,893 5,165 
Income tax provision3,239 970 
Amortization expense of finance leases960 661 
Amortization of intangible assets692 801 
Interest expense, net443 304 
EBITDA14,371 (20,498)
Adjustments:
Transformation costs (1)
1,472 530 
Stock-based compensation expense924 716 
Amortization of cloud-computing implementation costs345 361 
Restructuring59 779 
Impairment of goodwill— 34,100 
Change in fair value of contingent consideration liability— 98 
Other expense, net (2)
— 358 
Non-GAAP adjusted EBITDA $17,171 $16,444 
Net income (loss) margin (3)
3.3 %(29.9)%
Non-GAAP adjusted EBITDA margin (4)
18.1 %17.3 %
Adjustments:
(Gain) Loss from foreign currency transactions(2,925)2,280 
Non-GAAP FX adjusted EBITDA$14,246 $18,724 
(1) Transformation costs represent: (1) expenses incurred prior to formal launch of identified strategic projects with anticipated long-term benefits to the company, generally relating to third-party professional fees and non-capitalizable technology costs tied directly to the identified projects and (2) severance costs associated with the reorganization of our teams in connection with the identified projects.
(2) Adjustments to other expense, net reflect non-cash changes in the fair value of warrants liability included in other expense, net on our Consolidated Statements of Operations and Comprehensive Loss.
(3) Net income (loss) margin is calculated by dividing net income (loss) by revenues reported on our Consolidated Statements of Operations and Comprehensive Loss for the applicable period.
(4) Non-GAAP Adjusted EBITDA margin is calculated by dividing adjusted EBITDA by revenues reported on our Consolidated Statements of Operations and Comprehensive Loss for the applicable period.



Revenues
Revenues from our offerings of products and services are as follows:
 Years Ended December 31,
(In thousands)2024% of Revenue2023% of Revenue$ Variance% Variance
Content & Ad Measurement
Syndicated Audience (1)
$260,654 73.2 %$276,101 74.4 %$(15,447)(5.6)%
Cross-Platform40,470 11.4 %33,803 9.1 %6,667 19.7 %
Total Content & Ad Measurement301,124 84.6 %309,904 83.5 %(8,780)(2.8)%
Research & Insight Solutions54,923 15.4 %61,439 16.5 %(6,516)(10.6)%
Total revenues$356,047 100.0 %$371,343 100.0 %$(15,296)(4.1)%
(1) Syndicated Audience revenue includes revenue from our movies business, which grew from $35.3 million in the year ended December 31, 2023 to $37.1 million in the year ended December 31, 2024.


 Three Months Ended December 31,
(In thousands)
2024
(Unaudited)
% of Revenue
2023
(Unaudited)
% of Revenue$ Variance% Variance
Content & Ad Measurement
Syndicated Audience (1)
$66,823 70.4 %$68,550 72.1 %$(1,727)(2.5)%
Cross-Platform14,218 15.0 %11,686 12.3 %2,532 21.7 %
Total Content & Ad Measurement81,041 85.4 %80,236 84.4 %805 1.0 %
Research & Insight Solutions13,895 14.6 %14,865 15.6 %(970)(6.5)%
Total revenues$94,936 100.0 %$95,101 100.0 %$(165)(0.2)%
(1) Syndicated Audience revenue includes revenue from our movies business, which grew from $9.1 million in the fourth quarter of 2023 to $9.4 million in the fourth quarter of 2024.

 Three Months Ended (Unaudited)Year Ended
(In thousands)March 31, 2024June 30, 2024September 30, 2024December 31,
2024		December 31,
2024
% of Total 2024 Revenue
Content & Ad Measurement
Syndicated Audience$64,600 $64,189 $65,042 $66,823 $260,654 73.2 %
Cross-Platform8,020 8,000 10,232 14,218 40,470 11.4 %
Total Content & Ad Measurement72,620 72,189 75,274 81,041 301,124 84.6 %
Research & Insight Solutions14,175 13,648 13,205 13,895 54,923 15.4 %
Total revenues$86,795 $85,837 $88,479 $94,936 $356,047 100.0 %